YOUR MARKETING EXPERTS
Nick Henderson
Marketing Professional
Nick is an accomplished marketing leader with over a decade of experience leading omnichannel marketing initiatives on the agency and brand side in the fashion/footwear, personal care, and CPG sectors. Nick is a leader and customer advocate with a proven track record of building strong brands, driving profitable growth, and inspiring high-performing teams. He is a nimble marketer who can lead both brand and performance marketing and strategize integrated full-funnel marketing campaigns at all budget levels. Nick possesses a solid understanding of the marketing function from product to promotion, with a proven ability to build, motivate, and lead teams to achieve business objectives. Nick is a strategic thinker with an entrepreneurial approach. He has shared his thought leadership as a speaker at etail, AdTech, Southern Methodist University, and the University of Texas at Dallas. He is a published author on programmatic advertising from Praeger Press.
Anthony Price
Marketing Professional
Anthony is an accomplished marketing executive with nearly three decades of experience leading omnichannel marketing initiatives for some of America’s most well-known brands, such as Michaels Stores, Petco, and Kirkland’s Home, where he served as the company’s CMO. Anthony is a passionate leader and customer advocate with a proven track record of building high-performing teams and growth strategies. He is skilled at blending traditional and digital marketing strategies to deliver new customers and enhance brand loyalty. In addition, he uniquely synthesizes insights, data, and analytics to develop customer-centric marketing programs that drive financial growth and increase market share. Anthony has shared his thought leadership as a speaker at Forrester, SXSW, Customer Relationship Management Conference, Mobile Marketer, and others.
WHAT WE DO
We help businesses drive marketing performance through ‘profit-minded leadership’ by creating alignment enterprise-wide and focusing on an aim-before-you-shoot model.
WHO WE SERVE
Our client sweet spot ranges from early-stage growth brands with established product market fit (PMF) looking to accelerate profitable growth; to enterprise-sized organizations needing help building high-performance teams, creating growth strategies, and driving customer loyalty.
WHAT WE OFFER
Through our consultancy services, we offer fractional CMO services and project-based strategy work.
Ultimately we offer the highest level of marketing experience with a clear path to your marketing goals.
OUR APPROACH
We Are Customer Obsessed.
Persona schmersona. Your customers will tell you everything you need to know about who they are, why they buy from you, and where they heard about you. We will guide you in listening to understand your customers.
We Are Profit-minded.
Marketing used to be a black hole of disappearing cash. Not anymore. Revenue-is-the-only-metric-that-matters is a fast track to a slow death for a brand. At OI, we help Founders and leaders get a firm grip on unit economics and ensure profit is the focus, not just revenue.
We Are Planners
Do you find yourself firing before you aim? We have seen it time and time again. We won’t let you do that anymore. You will only hit your target if you aim. We will help you aim first so that when it comes time to fire, everyone is aligned, the target is set, and the goal is ironclad.
LET’S GET STARTED
Contact US
Address
7700 Windrose Ave Suite G300
Plano, Texas 75024